Chorley Advanced Motorists offer to improve young driver safety

On the 18 - 19 June 2010 Chorley Advanced Motorists will be holding an Alive to Drive event in Chorley, where driving experts will be on hand to provide young drivers with practical driving advice and training to improve driver confidence and safety on the road.

Chorley Advanced Motorists said: “Young drivers are at a disadvantage as they lack the experience other road users have gained through years of driving. We want to use our experience and expertise to give young drivers a head start, informing them of simple techniques which could help them cope with the risks they face.”

Those attending the two-day event will have the chance to get a £40 discount on the IAM (Institute of Advanced Motorists) Skill for Life course, which offers drivers of any age everything they need to become Advanced Drivers and full members of the IAM. A combined Skill for Life driving and skid control course will also be offered at a reduced rate. IAM members aged 19 or over regularly get reduced rates on their insurance premiums.

The Facts:

• Drivers under 25 make up 9 per cent of licence holders and are involved in 22 per cent of crashes causing injuries.
• 17-19 year old men make up just 5 per cent of licence holders but are involved in 14 per cent of injury crashes.
• Single vehicle run-off crash figures: 20 per cent for 17-19 year olds, 15 per cent for 20-24 year olds, 7 per cent for 25-59 year olds.

ENDS

Notes to Editors:

Those interested will convene at Tesco Extra car park, Chorley from 9am-6pm on June 18th & 19th

Attendees will be offered:

• The Skill for Life Course at a discounted price of £99 (usual price £139) or
• The Skill for Life Course plus a Skid Control Course for £139 (usual price £238).

Media contacts:

Julie Whitworth, Chorley Advanced Motorists – 07813987991

IAM Press Office – 020 8996 9777

info@alivetodrive.co.uk

iam.org.uk

ENDS ALL

1. The IAM (Institute of Advanced Motorists) directly influences the driving and riding of more than 100,000 full members in the UK and Ireland. Established in 1956, the IAM is today best known for the advanced driving test and the advanced driving course, which is available to car, motorcycle and commercial licence holders. The IAM has grown to become the UK’s largest independent road safety charity, dedicated to raising driving standards, engaging with the road-using public and influencing road safety policy.  The commercial division of the IAM operates through occupational driver training companies IAM Fleet and Drive & Survive.

2. A 2006 report by Brunel University, following an 18 month study, concluded that “advanced driver training produces safer drivers and lower accident involvement”, with measurable improvements in knowledge, skills and attitude.

3. In January 2007, the IAM established the Policy and Research Division to undertake research, promote practical policies, act as an advocate for safer roads, safer drivers and safer vehicles and encourage responsible motoring through education and training.

We are working with a number of organisations and want YOUR input to help inflluence the event this year.

Please vote in the Poll to give us your feedback, or comment on the post and give us other ideas.  This event is run to get you the latest motoring tips and advice and have an all-round enjoyable day, so we’d like to hear what you’ve got to say.

See the photos below for the kinds of attractions we had last year!

Lets make this year’s event even more successful than last year!

We’re hoping for the same great weather as last year and even more fun filled activities and entertainment!

Look out for us at Tesco Chorley on 18th and 19th of June 2010!

If you have photos you’d like to share, please upload your own, or contact us with them and we’ll put them up for you.

Photo with the Stig!

Like my new car?

NCCC Skid Training Car

Highways agency Patrol Vehicle at Alive to Drive

Don't press that button!

Posing with the Stig!

Attractions from the show

Newspaper article

Newspaper article from the Lancashire Evening Post about the Alive to drive event

Lindsay Hoyle, Local MP

Local MP Lindsay Hoyle visits Alive to Drive and presents An Awards for All plaque to members of Chorley Advanced Motorists

This initiative if taken up will reduce the number of young people involved in road death/ serious injury accidents.
Young people believe it will never happen to them - the facts tell a very different story.
30% of all road deaths involve young people under the age of 25. The impact on family and friends is huge and life long.
I wish every success to this group and its supporters.

We’d love your messages and ideas to make this event even better!